Creators of Joe Camel and other very childish ads for very dangerous products would love the ad campaign for new weight loss drug, the Pink Patch. Surfing the web the past couple of months, I keep coming across the disturbing series of banner-ads at the tops of my favorite websites. You’ve probably seen ads for the Pink Patch, too, and perhaps your curiosity was also tickled by the bright pink, sparkly banner saying “Lose those pesky 5 pounds!” Normally I have no problem ignoring the continuous onslaught of weight-loss ads that I encounter online. These particularly caught my attention however, because they are unabashedly targeted towards young women and seem to be on every single website I visit.
Upon clicking on the ad (yes, my curiosity won me over), I was directed to the Pink Patch website. Wading through the hot pink text and smiling underweight models, I searched for concrete information on what active ingredients the patch actually contains and how it may work. Instead, I was encountered with countless and insulting implications about my personal body image and the importance of being “skinny”. I was promised “the hottest body and the dream life!” Not only was I insulted by their direct association between thinness and happiness, but the absurd promise of a “dream life” in large, hot pink italics was sickeningly similar to a Barbie advertisement. This only emphasizes the ads appeal to the youngest generation of eating disorder victims. According to the National Institute of Mental Health, eating disorders frequently appear during adolescence or young adulthood, but reports indicate that they can develop during childhood as well. Scrolling down, the site then asks me if my body makes me feel depressed. No, Pink Patch, it’s the proliferation of drug-pushers like you, feeding off of young women’s insecurities that makes me depressed!
The patch supposedly works by releasing the “natural herbal” ingredients into your blood system at a constant rate, which will somehow decrease your appetite. The ingredients listed on the site are Fucus Vesiculosus, Extrac, 5-HTP, Guarana, Zinc Pyruvate, Yerba Mate, Flaxseed Oil, Lecithin, L-Carnitine. I have never heard of any of these substances being effectively released into the blood stream through the skin, nor having significant weight-loss capabilities. The safety and efficacy of this product have not been evaluated by the Food and Drug administration. I have so far been unable to find any studies from reliable sources that discuss the safety or efficacy of this product. According to WebMD, 5-HTP has not been proven to effectively promote weight loss and is under constant scrutiny for safety. In larger doses, 5-HTP may have a negative effect on the liver. Yerba Mate has not been proven to promote weight loss. Some case reports of poisoning (leading to hospitalization) with this agent have been reported and excessive use may be linked to cancer of the esophagus. Guarana speeds up the brain’s activity and is used to promote weight loss due to its stimulant and diuretic effect. However, some of the extracts of guarana have been known to cause prolonged bleeding and interact with blood thinner medication. Side effects from guarana may include nausea, dizziness and anxiousness. The Mayo Clinic warns us that “dietary supplements and weight-loss aids aren’t subject to the same rigorous standards as are prescription drugs or medications sold over-the-counter. Thus, they can be marketed with limited proof of effectiveness or safety. Vendors can make health claims about products based on their own review and interpretation of studies without the authorization of the FDA.”
The Pink Patch site repeatedly urges you to try a free one week supply. Young women stumbling upon this site might think that there is no harm in ordering the free trial, but this is wrong for so many reasons. Most basically, people should be wary of any site that asks for their credit card information when ordering free trials. Posts from young women on various chat sites (Yahoo! Answers, handbag.com, etc.) have shown that people often have trouble getting thepinkpatch.com to stop billing them after the initial shipping and handling fee. Financial concerns aside, ordering the Pink Patch may only deepen a young woman’s frustration, desperation, and body image issues when it ultimately fails to help her lose weight. In the unlikely case that it does work to help her lose weight, we still don’t know enough about the safety of the product or the long-term side effects. The best-case scenario is that the product is effective and safe, but this still leads to disillusionment for the girl that realizes being skinny hasn’t made her any happier because she still never learned to love herself from the inside.
Girls considering the Pink Patch need to immediately assess their own self esteem and bodily health. If you are actually overweight and would like to lose weight in order to be healthier, there are infinite ways to enjoy exercise and nutritional foods to reach your goal. If you are already within a normal weight range and are considering the Pink Patch to get “skinny,” you need to realize that skinny girls aren’t automatically happy girls. You would be much better off learning to love your body and take care of it in a healthy way!
For young women looking for tips on healthy weight management, I recommend Weight-control Information Network site for teenagers, which can be found at http://win.niddk.nih.gov/publications/take_charge.htm. The site also includes a list of other useful resources that you may want to read if you would like to lose weight.
For more information on healthy body image, check out these ten steps to a positive body image from the National Eating Disorder Association: http://www.stuaff.niu.edu/csdc/10STEPBI.pdf